Exploring the Haute Couture techniques of the golden age of couture, obsession with designing and sewing beautiful gowns is inherent in Aleem and his creative passion flourished from an early age. His initial learning was from his great-aunt who was a fabulous couturiere.
As this passion gained momentum, after completing fashion and couture studies, followed by invaluable experience in the couture industry he launched the ALEEM YUSUF brand.
He is inspired by the contrasts of nature, surrounding environment and bygone eras. An experience, texture, vision or conversation may translate into a creative emotional response that results into the next piece or collection of intricate wearable art, composed of classic traditional techniques juxtaposed with contemporary design elements.
Being passionate about custom-designing wedding, red carpet and special occasion gowns, his design process is an emotional journey and the client he works with is a part of that journey.