“Inspired by the intrinsic strength and subtlety of women, complementing their self-expression and individuality” AY.
Obsession with designing and sewing beautiful dresses is inherent in Aleem Yusuf and his creative passion flourished from an early age.
As this passion gained momentum, after completing fashion and couture studies, followed by invaluable experience in the couture industry he launched his eponymous Melbourne based label.
He is inspired by the contrasts of nature, surrounding environment and bygone eras. An experience, texture, vision or conversation may translate into a creative emotional response that results into the next piece or collection of intricate wearable art, composed of classic traditional techniques juxtaposed with contemporary design elements.
Passionate about designing bridal, red carpet, special occasion and stage costumes, he also recently launched AY3, his ready to wear diffusion line. His design process is an emotional journey and the client he works with is a part of that journey which is continuously evolving.
AYC – ALEEM YUSUF COUTURE
Textures, layers, glamour, flowing, exploring The Golden Age of Couture.
AY3 – DEMI-COUTURE RTW
Understated elegance, sleek, structured, mysterious, impeccable tailoring techniques. Steam Punk inspired.
All pieces are designed and handcrafted in the atelier in Collingwood, Melbourne, Australia.