AYC bridal couture / AY3 demi-couture / Melbourne, Australia


Handcrafted custom designed couture gowns – inspired by the intrinsic strength and subtlety of women, complementing their self-expression and individuality – each gown as unique and beautiful as the woman wearing it.


Inspiring you with our creativity and empowering you to make informed choices at every step of your couture experience with us.

Designing and creating exclusive one-of-a-kind gowns reflecting your unique personality and enhancing your best features through a process of individually tailored consultations.  Rest assured, your special piece will not be repeated for anyone else.

Listening to your needs and wants, you are involved in the whole process of designing and creating your gown ensuring your couture experience with us is as relaxing as possible.

Designing and constructing your gown with attention to detail in beautiful fabrics, laces and embellishments that you will treasure as an heirloom and a timeless work of art.


Obsession with designing and sewing beautiful dresses is inherent in Aleem Yusuf and his creative passion flourished from an early age.

As this passion gained momentum, after completing fashion and couture studies, followed by invaluable experience in the couture industry he launched his eponymous Melbourne based label.

He is inspired by the contrasts of nature, surrounding environment and bygone eras.  An experience, texture, vision or conversation may translate into a creative emotional response that results into the next piece or collection of intricate wearable art, composed of classic traditional techniques juxtaposed with contemporary design elements.

Passionate about custom designing bridal, red carpet, special occasion and stage costumes, he also recently launched AY3, his demi-couture line.  His design process is an emotional journey and the client he works with is a part of that journey which is continuously evolving.


Textures, layers, glamour, flowing, exploring The Golden Age of Couture.


Understated elegance, sleek, structured, mysterious, impeccable tailoring techniques.  Steam Punk inspired.

All pieces are designed and handcrafted in our atelier in Collingwood, Melbourne, Australia.

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