Celebrating your individuality, we add that extra magic to your special day!
Our studio is located within an urban warehouse in the heart of artistic Collingwood, where you will explore the passion for couture and glamorous creativity.
Shimmering sun rays through the windows and soft lighting of vintage chandelier complement the soothing classical music composed by the great maestros.
Sipping on bittersweet liqueur or an aromatic tea, you will share your aspirations with the designer and build upon your own style that complements your self-expression and individuality.
We are committed to you - celebrating your own personal style by crafting timeless, custom-made, show-stopping couture pieces.
We connect and work with you from day one to understand how you want to look and feel on your special day.
Your experience with us is special every step of the way, and you can be assured that choosing us is influencing something bigger.
LOOKING FOR YOUR DREAM GOWN?
MADE FOR YOU, WITH YOU
"The idea of having a couture gown specially made for you, is the epitome of expressing who you are." Aleem Yusuf.
In addition to our made-to-order range, our passion is designing and creating your made-to-measure dream gown that fits your style and vision.
SURE ABOUT THE GOWN STYLE YOU'D LIKE?
Whether you choose a modern, glamorous, boho or vintage style gown, being customised to your individual style and silhouette, your comfort is ensured.
From structured ball gowns to soft romantic gowns, effortlessly stylish and elegant design will leave you free to have fun on your special day.
UNSURE OF WHICH STYLE TO PICK?
Aleem works closely with you to design and create your gown that perfectly fits and flatters your unique personality.
With a personalised experience, each gown is made in his Collingwood (Melbourne) studio, with exquisite fabrics, laces and embellishments, keeping in view your individual style, fit and comfort.
A professional and caring team is part of this process, to make you feel and look fabulous on your special day.
The couture process involves a series of appointments and a very personalised service. The appointments include consultation, measurements, fittings and pickup of your gown.
Designing involves connecting with you, understanding your aspirations and style to develop a visualisation. We’ll then assist you to select the perfect fabrics, laces and embellishments - including colours, textures and patterns that enhance your style.
Consultations with the designer generally last one hour and include discussion about your ideal gown, trying on gowns, custom designing and personalised sketching.
Several fittings are done with your gown at various stages of development. These stages include the toile (mock-up of your gown), the actual fabric fitting of your gown, lace and embellishments pinned on the gown and the final fitting closer to your occasion date.
Finally the pick up appointment of your gown, that is freshly steamed, pressed and beautifully fitted.
You will be involved in the design process from day one, to combine your own style with your aspirations. The entire creative process is managed with you in the front of mind, from sketching and measuring, to custom pattern-making, construction, final fitting and finishing.
Once we ensure that both the design and fit are flawless, any final touches are completed, and you’re ready for your big day!
MOTHERS OF BRIDE AND GROOM
We also specilise in made-to-measure gowns for mothers of bride and groom alongwith other special occasion dresses.