our mission

Celebrating your individuality, we add that extra magic to your special day!

LOOKING FOR YOUR DREAM GOWN?

In addition to our made-to-order range, our passion is designing and creating your special gown from scratch; your dream gown that reflects your unique personality and is an expression of who you are.

"The idea of having a couture gown specially made for you, is the epitome of expressing who you are."  Aleem Yusuf.

KNOW WHAT YOU WANT?

MESSAGE US

Whether you choose a modern, glamorous, boho or vintage style gown, being customised to your individual style and silhouette, your comfort is ensured.

From structured ball gowns to soft romantic gowns, effortlessly stylish and elegant design will leave you free to have fun on your special day.

Consultations with the designer generally last one hour and include discussion about your ideal gown, trying on gowns, custom designing and personalised sketching.

DON’T KNOW WHAT YOU WANT?

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Couture designer Aleem works closely with you to design and create the gown that perfectly fits your vision.  At every step of the couture process, he ensures that your beautiful gown reflects your unique personality.

With a personalised experience, each gown is made in his Collingwood (Melbourne) atelier, with exquisite fabrics, laces and embellishments, keeping in view your individual style, fit and comfort.

A professional and caring team is part of this process, to make you feel and look fabulous on your special day.

OUR PROCESS

COUTURE GOWNS

The couture process involves a series of appointments and a very personalised service.  The appointments include consultation, measurements, fittings and pickup of your gown.

Several fittings are done with your gown at various stages of development.  These stages include the toile (mock-up of your gown), actual fabric of your gown, lace and embellishments pinned on the gown and the final fitting closer to your occasion date.

Finally the pick up appointment of your gown, that is freshly steamed, pressed and beautifully fitted.

MOTHERS OF BRIDE AND GROOM

AND OTHER FABULOUSNESS

We offer made-to-measure gowns for mothers of bride and groom, bridesmaids and special occasion wear.

We also offer custom-made headpieces, veils and jewellery to complement your gown.

All of our exquisite gowns and accessories are handcrafted in our atelier in Collingwood, (Melbourne) Australia.