Further information about about Eastman Naia:


What's the difference between a couture gown and a made-to-order gown?

Couture gown:

A couture gown is a unique piece of art that is designed and constructed especially for you. The design is first developed with you through a process of consultation.  Then patterns and toiles (mock-ups of the gown) are produced for fittings.   Once we have ensured that the design and fit are correct, the gown is made in your selected fabrics.  After the final fitting, the gown is completed with finishing touches and embellishments.

Designing involves having a conversation with you about your inspirations and from there we will develop sketches to help you visualise our ideas.  We will then assist you to select appropriate fabrics, laces and embellishments of the best colour, texture and weave that suit your style.

Custom designing a gown is a lengthy process and you are part of that process at every stage to ensure that we get it right according to your requirements and with the ALEEM YUSUF signature style.

Made-to-order gown:

A made-to-order gown is a piece that you select from our range of gowns.  The selected gown is then made closest to your dress size.  Options may be available to choose different fabrics, colour and embellishments according to your liking but the design is not changed; except for minor adjustments such as length of the train and/or sleeves.

Made-to-order gowns are available for purchase on our e-boutique and from our studio in Collingwood.

How long does it take to construct couture and made-to-order gowns?

Couture gowns:

Due to the extensive process of consultation, design development, fittings, sourcing fabrics, detailing and finishing, couture gowns can take up to eight months to complete.

Made-to-order gowns:

A gown selected from our range can take upto three months, depending on the design and availability of chosen fabrics.

Can I change or cancel my consultation appointment?

We understand that sometimes appointment changes/cancellations are necessary. We ask that you give us at least a 24 hour notice to change or cancel your appointment.

Are there different sizes of each gown available to try on at your salon?

We are only able to offer selective sizing options to try-on.  If your gown size is not available, you will still be able to get a feel and sense of what we can create for you by a personalised consultation with the designer and draping the various fabric colours and textures at our studio.

How many appointments are required for fittings?

Generally 5 appointments are required for couture gowns.  In some instances additional appointments may be required for more complex and intricate designs.

Can I make an appointment on a Sunday or public holiday?

Yes, we offer appointments on a Sunday or public holiday.

I live interstate and would like to purchase a couture gown from you.  What is the process involved for interstate clients?

Yes we provide our services to interstate clients and we try to minimize the number of times you need to travel to Melbourne.  We do this by accommodating two appointments for each visit to Melbourne.

Do I need to prepare for a consultation appointment before visiting your salon?

It is helpful if you have an idea of the colours, necklines and dress styles that you like.   We will then work with you to refine these ideas and provide you with options so that you can select dresses or fabrics of the appropriate colour, texture and weave to suit your style and budget.

Please avoid wearing any makeup on your neck, arms or chest.  Nude coloured under-garments are recommended.

Do I need to prepare for my fitting appointments beforehand?

It is helpful if you can wear similar undergarments and footwear that you intend to wear on your special day.  Complete details about preparing for fittings are provided to you at the consultation appointment.

Is it possible to complete my  gown urgently?

Yes in some instances we are able to accomodate urgent orders.  Please note that urgent production and completion will attract additional fees.

Where are your gowns made?

Our gowns are designed and made in our studio in Collingwood in Melbourne, Australia.

Where do you source fabrics from?

We have local and global connections with numerous manufacturers and suppliers of fabrics, laces and embellishments.  As we have access to a large range of suppliers,  we are able to accommodate varying budgets and requirements.

Is it possible to dye fabric or lace to the colour of my choice?

We can dye fabric and lace, however, each fabric absorbs dye differently and the results can vary from your original swatch colour. Given that it is a time consuming and complex process,  dyeing will attract additional fees.

We usually find that that clients are happy to select from our wide range of fabrics and laces that we source locally and globally from leading manufacturers and suppliers.

I know exactly what I want for my wedding gown or special occasion gown.  Can you make it for me?

Yes we will work with you to design your special gown.  The design development occurs at the consultation appointment.  We will always endeavour to design your dream gown that meets your needs with ALEEM YUSUF signature style - it is a very exciting part of the process.

What is the price range for ALEEM YUSUF wedding and special occasion couture gowns?

The price range varies widely and an estimate can only be given after a personal consultation. We recommend booking a complimentary and obligation-free appointment to discuss all the pricing options.

We have a wide range of fabric, lace and embellishment options for you to chose from, to suit you style and budget.

Do you design dresses for bridesmaids, mothers of bride and groom ?

Yes we design dresses for bridesmaids, mothers of bride and groom.

These can be created in any colour, lace and embellishments of your choice.  Please contact us for further information.

Do you only provide digital gift cards?

Yes. Due to security and safety of delivering gift cards, we only provide them in a digital format to the email address provided.

Is ALEEM YUSUF an accredited business?

Yes ALEEM YUSUF is accredited with the Australian Bridal Service.  As an accredited business we are committed to good practice and service excellence meeting the highest standards of quality. Accreditation is based on a code of conduct that provides a framework to conduct our daily activities with professionalism, integrity, honesty and trust. Accreditation ensures our clients have peace of mind when planning for their wedding day.


If you have any queries about how we can assist you further, please CONTACT US