We are hundred percent committed to ethical and sustainable practises, that empower and support our workers and suppliers.
Every single piece is hand-crafted with consideration, in our studio in Collingwood (Melbourne), Australia.

Our manufacturing process includes sketching, measuring, pattern-making, garment construction, fittings and final finishing. All of these steps are done in-house by Aleem and a small team of people.

We are strong believers of protecting workers rights especially in the fashion industry which is predominantly made of women workers. Therefore we do not outsource any of the manufacturing stages from overseas. This ensures that we are not unknowingly supporting any businesses, not adhering to ethical standards of paying living wages to their workers. This also gives us an opportunity to create jobs. It also ensures in-house quality control and high standard of manufacturing, that our clients can be assured of. We pay our workers according to the Australian TCF (Textile Clothing & Footwear) industry award rates.

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our fabrics

We source our fabrics, laces and embellishments from a wide range of ethical and sustainable suppliers.  These include small family owned mills that have been passed on between several generations.

Aleem has personally met with owners of these family owned mills in Paris and has an on-going professional relationship with them. These owners also pride themselves in empowering their workers and preserving and promoting the artisanal skills and their heritage of fabric and lace weaving.

Aleem also personally sought fabric makers at Premiere Vision, that manufacture recycled fabrics and use ethically sourced raw materials such as, 'NAIA from EASTMAN' cellulosic yarn certified by www.fsc.org and www.pefc.org; Peace silk yarn & Organic silk yarn by 'COCCCON' certified by GOTS Global Organic Textile Standards.
Hence, traditional craftsmanship with modern innovation is the focus of each of our pieces.

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We strongly believe in empowering, promoting and supporting our local talent and students.

Aleem hosted students at his atelier for many years from institutions such as RMIT, Kangan Institute, Melbourne School of Fashion (now Fashion Masters), LCI Melbourne and Box Hill Institute. He facilitated their in-depth learning about the intricate and traditional techniques of couture. This in turn, further equipped them with technical skills to gain employment in the fashion industry.

Some of these students after graduation, ended up obtaining paid employment with us. As employees, they were given space and opportunity to grow. Ongoing support of the employees by Aleem further helped them to expand their skills relevant to the industry standards and requirements. This helped them gain employment at other organisations as well.

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hierloom pieces


We are on a mission to preserve couture and bespoke heritage. We are a slow-fashion brand.

The pieces that we create for individuals are made with the intent of being considered as heirlooms, that can be passed on between generations from mother to daughter to grand-daughter.

Our model of manufacturing is purely made-to-order. We do not produce typical seasonal collections. We do not hold any excessive stock of gowns. This ensures that we are not producing landfill waste. This is definitely a more responsible way of manufacturing.

This also ensures quality which in turn means longevity of the garment. We promote sustainable industry practises and artisanal skills, contributing towards sustainable and eco-friendly communities.

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Respect is at the very heart of ALEEM YUSUF brand ethos. We respect the past to help us guide our future at individual, social and environmental levels.

We believe that in order for every individual that interacts with our brand, to be committed one hundred percent to us, they must feel empowered and supported by us. That means we are one hundred percent committed to them, whether they are our makers, suppliers or customers.

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We are proud to have been included in 'SUSTAINABLE & FASHIONABLE: MELBOURNE' guide by Greta Lukavic. We have been recognised as one of the ethical local makers that promotes sustainable industry practises.

We source our packaging from local makers including boxes, garment bags and tissue paper. All of these are bio-degradable. The fillings we use in our cushions (homewares category), are made of recycled plastic bottles in Australia. The cushion covers and trims are made of dead-stock fabric left from from sampling of our dresses. The masks are also made from our own dead-stock fabrics and laces. Any remaining fabrics or unwanted samples are donated to fashion schools for their projects or to op-shops. This encourages usage in a conscious, constructive and responsible manner, giving them a new life. Al these efforts are done in order to reduce the landfill and protect our environment.