Fundamental to our values is to ensure that we provide you with luxe quality pieces made with exquisite fabrics, laces and embellishments. Core of this principle is the ethical hand-making of all our pieces in our atelier in Collingwood (Melbourne), Australia.
Hence, traditional craftsmanship with modern innovation is the focus of each of our pieces.
We offer a made-to-order service to avoid mass production and wastage, for a more sustainable environment.
As all our making is done in Melbourne, Australia, your piece is shipped within three months from the date of your order, unless a shorter time-frame is specified for particular pieces.
BEHIND THE SEAMS
Hand-made with love, each gown is made in our Collingwood (Melbourne) atelier, keeping in view our customer's style, fit and comfort.
A professional and caring team is part of this process, to make you look and feel fabulous on your special day.
We source our fabrics, laces and embellishments from a wide range of ethical and sustainable suppliers. These include small family owned mills that have been passed on between several generations. Hence, traditional craftsmanship with modern innovation is the focus of each of our pieces.
Ask us about our organic and environmentally-friendly fabrics.
Exploring the Haute Couture techniques of the golden age of couture, obsession with designing and sewing beautiful gowns is inherent in Aleem and his creative passion flourished from an early age.
His initial learning was from his great-aunt who was a fabulous couturière. As this passion gained momentum, after completing fashion and couture studies, followed by invaluable experience in the couture industry he launched the ALEEM YUSUF brand.
He is inspired by his clients, the contrasts of nature, surrounding environment and bygone eras. An experience, texture, vision or conversation may translate into a creative emotional response that results into the next piece or collection of intricate wearable art, composed of classic traditional techniques juxtaposed with contemporary design elements.
Being passionate about custom-designing wedding, red carpet and special occasion gowns, his design process is an emotional journey and the client he works with is a part of that journey.
SHOWS AND RED CARPET
MELBOURNE AND PARIS SHOWS
Meet us at our next Melbourne bridal event and Paris Haute Couture Week show. Keep an eye out at the Logies and Brownlow red carpets!